The Right Headline Makes All the Difference To Your SEO Results

by: Mark Nenadic


Believe it or not, even though you may be targeting search engine spiders when you search engine optimize your website, when you are writing your content, the best technique is still to write as you would to appeal to an actual human visitor. This is just as true when it comes to your headlines as it is for the rest of your content.

This is the case because not only will you improve the search engine ranking because of the relevancy issue that is being considered by the latest algorithms utilized by the big search engines - especially Google - but also because your site will attract much more relevant visitors. When it comes down to it, one relevant visitor is worth the same as a thousand visitors who click to your site, and then quickly click away without taking a look at what you have to offer, or, more importantly, making a purchase.

By appealing to the people who will be visiting your website, you'll bring the right visitors to your website, and then your conversion rates will naturally improve.

To write an appropriate heading, you first need to know how to use your heading tags properly. The truth is that you can actually have as many headings as you want, but it is the first heading, "h1" that will really make all the difference when the visitors actually arrive at your site and read what you have to say.

Search engines look at the heading tags as an indication of what a given page is all about. Therefore, if your site heading has not only been search engine optimized with the right keywords, but has also been written in a way that it is relevant to the actual page, then you will achieve a much higher ranking.

All of the big search engines actively search for headings within the content of your website. When your headings are placed within heading tags, the search engines know where to find the information that they want, and you'll have told them directly what your web pages are all about.

Don't try to fool a search engine, however, by trying different manipulative techniques such as placing all of your text into a heading tag, or creating a heading that uses the right keywords, but doesn't actually make any sense. The search engines have been designed to identify this kind of abuse, and will not reference your site the way you'd like it if you try to tamper with the way your headings are laid out. In fact, the big search engines will actually ignore headings altogether if they detect misuse. Worst of all, you may even be blacklisted as a spammer. Therefore, it really is in your best interest to put a real heading into the heading tags.

The next step is to know exactly what you will be using as your heading. The best technique is to identify the best keyword phrase for the page you're working on. It is also a good idea to phrase the heading in a way that encourages site visitors to continue reading your content so that they will progress to the rest of your message, your requests to visit other parts of your site, and ultimately to make a purchase.

One good technique to encourage people to continue reading is to write in a tantalizing way, such as with a question that applies to the reader, so that they will want to know the answer or result of the statement. You may also state your heading in the form of a problem, where you claim that the rest of the article holds the solution. This is especially good for having the right kind of visitor spend time at your site, because the people who relate to the problem - which, naturally, your product or service can solve - will continue to read the page. Finally, you can also appeal to a person's curiosity in your heading by using techniques such as numbers - such as "The 5 Ways to…" - and teaser terms - such as "The Secret".

By using these techniques to create targeted, functional, and powerful headings, you'll find that not only will your search engine ranking rise, but so will the number of targeted visitors arriving at your doorstep.


About The Author
Mark Nenadic is the director and face behind 15Degrees-North http://www.15dn.com where you will find articles and resources to help with Search Engine Optimisation, Internet Marketing and Web Design.

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Myths and Misunderstandings of Google's Page Rank System

by: Jason McElwaine


When it comes to the search engine market, Google is king. Rank high for a popular keyword, and you can almost guarantee waves of traffic. But Google is now more than just a search engine. Visit Google Labs, and you'll find a wide variety of internet tools and software. But one Google invention, known as Google Page Rank, is confusing webmasters throughout cyberspace.

If you've ever used Google's toolbar, you probably have wondered about the little green bar that changes each time you visit a new website. It's called Google "Page Rank," and it's designed to rank websites on a scale of 1-10. Rank is determined by the quantity and quality of the links that are pointed to a particular site. An easy way to gain points in the Page Rank system is to trade links with other sites who have an equal or greater Page Rank. Unfortunately, too much time is devoted to this "little green bar." Most people assume that a website's search engine results are determined by it's Page Rank, but in fact, the two have nothing to do with one another.

Search engine results (commonly reffered to as "SERPS") are determined by a wide variety of factors. Talk to any Search Engine Optimization (SEO) professional and your head will spin with the amount of information involved. But if you ever come across an SEO professional who tells you that Page Rank will guarantee higher listings, beware! Just do a few searches in Google, and you'll discover that listings aren't ranked according to Page Rank. For example, a website with a Page Rank of 7 can easily be listed lower than a website with a Page Rank of 4.

Unfortunately, webmasters spend hours and hours trading links with each other, hoping to raise their Page Rank, when additional and alternative SEO methods should be employed instead. For instance, a quality one-way link is much more effective when it comes to search engine listings, and on-page optimization, which is the strategic coding of your website, is also an important factor.

But what are webmasters who've been focussing on Page Rank all along to do?

To start, determine if you have the time and dedication to learn Search Engine Optimization. Like most topics, there is an unbelievable amount of information listed on the web. Forums are a great place to start. Forums are superior to other methods of information, because most topics are not only discussed, but often debated at length. This helps to ensure that the information you're getting is up to date and acurate. Read often and be sure to post plenty of questions. It's important, however, to have a good understanding of Search Engine Optimization before you employ any methods you've learned to your own site. One simple mistake can lower your site's listing, and even get your site banned altogether, so make sure you're 100% confident that the methods you've learned are not only effective, but safe.

If you don't have the time and/or dedication to master SEO on your own, do your best to hire an experienced and reputable SEO professional. A wise man once said, "If you pay peanuts, you'll get monkeys," so spending a little extra money in this area is probably a good idea.

Whether it's creating innovative software like Google Earth, or purchasing the world's largest on-line video data base YouTube, Google continues to transform the search engine market. But with any company, not all projects are a resounding success. When the Page Rank system was first introduced, it seemed like a nice idea, but in reality, it's done nothing but side-track webmasters from real Search Engine Optimization. Maybe this was Google's intention all along.


About The Author
Jason McElwaine is the owner of Pin Bottle Boston Website Design loacated at http://www.pinbottle.com He can be contacted at contact@pinbottle.com

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Keys to Successful Advertising

by: Emmanuel David Scott


There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.

Let’s say you have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.

One of the most effective, and cheapest, methods of advertising is through the use of e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.

Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site.

In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.

Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.

When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.

You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.

Copyright © 2006 Lloyd J. Scott


About The Author
Emmanuel & Lloyd are specialists in Information Technology and have an online business for web templates and design

http://www.prepagebuilder.com

COPYRIGHT 2006 ©Lloyd & Emmanuel D. Scott

support@scottsempire.com

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The Law Of 200 And How It Can Work For You

by: Jim Hart


There are a number of ways that you can promote your website from writing articles for Ezine magazine/article sites (like this one) to the more gimmicky methods like free newsletters, auto responders, etc. If you have been doing any research into website promotion you don’t need another repeat of information you have already heard—what you need is a new idea. One that has real potential to work without requiring a ton of technical experience and/or vast amounts of email addresses to Spam to. You want a simple method of getting your message out without requiring a significant amount of your time and energy—and you want to communicate for free too, right?

Ever heard of the law of 200? It’s a sales/marketing rule of thumb that we all know about 200 people on a first name basis. This is a powerful concept that can be applied to a simple email message to help promote your site and/or your offer:

The first question you must ask yourself: does your site have true value to people? What does your site do that will REALLY help people? Sites tend to fall into general categories encompassing products, services or information based. No matter what your site offers it should have value to your visitors. The more people it appeals to the better. Even highly specialized sites may be able to benefit from the following promotional idea.

Create a draft email with a headline and a brief, professional opening paragraph (the shorter the better)—pick up to 3 to 5 main points you want your email to communicate to people and provide a link back to your site for supporting information. For example; if you have a free ebook, highlight the free ebook and provide a link to download it (within the email itself). Do you have articles on your site that is relevant to the email? Link back to it! In other words use your site as the data-warehouse that stores the information you want people to have access to without writing long, boring emails. If people are interested in what you are saying or offering, they will click the links within the email to get more information. Now, hold this thought…

Creating a link-back email has several advantages and chief among them: 1) Keeps the emails brief eliminating large amounts of text which nobody is going to read anyway. 2) Eliminates the need to retype information that already appears on your site in the form of HTML pages. 3) Provides a way for people to get your information quickly without actually visiting your site. 4) Avoids embedding emails with data-hogging pictures that take a long time for people without high speed Internet to download. 5) Allows you to provide a link back to your site below your name when you sign the email (By the way, all your personal and business email should have a digital signature link to your site).

Why a simple email promotion can work:

Recently in the news was a story of a man who wrote a love letter to a woman and sent it to her via email. She was so impressed with the letter that she sent it to a few of her friends who were also so impressed with the email they forwarded it to their friends. The reason the story made it to CNN headline news was that this man was getting letters back from people all over the world (including gay men) who wanted to meet the person who originally wrote the letter.

That got me to thinking more seriously about the potential benefits of sending out an email that has VALUE. Not Spam…rather, a carefully crafted email that has VALUE links which you can send to the people in your recipient list including your friends and family. If you feel uncomfortable about sending your email to friends and family then your email is NOT a value driven email. Why friends and family? Because these people also have recipient lists they could forward the email to! If your email TRULY has value, people will forward it to other people. Especially if you give something away for free, like an ebook. How many friends and family should you send it to? That’s a judgement call, but I suggest limiting it to no more than 10 people at a time. It’s like being stranded on an island and throwing a message in a bottle…see where it will float….

Why does this have tremendous potential to work for you? If you send your email to 10 people who, in turn, send it to 10 people, who do the same to another 10 people, your email will be exposed to about a 1,000 people. And if these 1,000 people send it to 10 others, your email will be exposed to 10,000 people. And if this process repeats one more time, you are exposed to 100,000 people and once more, a million people! And if one (1) percent of those million people visited your site (10,000 people) and, only one percent of those people (100 people) purchased your offer, well, you get the point.

Think about it...


About The Author
Copyright © 2006 James W. Hart, IV All Rights reserved

Be Smart, Visit SBS. click this link http://smart67.com

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Want More Traffic? Use This Untapped Resource!

by: Todd Levi


Just when we have thought of everything and still want to generate more traffic, there is one place we can go. We have all heard of it, that’s right MySpace. An interesting thing happened when I was looking at my websites traffic statistics the other day. I found out that I have got over 4,000 visitors to my company website, from my personal MySpace website. That accounted for over 25% of my total traffic. From a search engine optimization standpoint this was a very sizable number.

This intrigued me so I signed my business up for a free account on MySpace. Invited all my friends from my personal MySpace account, joined groups on MySpace that are industry specific to my business, and bamm! More traffic. MySpace, to debrief, is a way for people to not only express themselves and their interests, but allows individuals, companies, music groups and others to network and keep in touch.

Remember traditional marketing, specifically businesses like Mary Kay? You would hit up everyone you know and tell them about your business. Your target of local friends and family would sustain the most business for you under this system. Not only does MySpace take care of this, but lets you reach farther with people you may not already know.

Give it a try, invite the MySpace community to your business and watch for increased traffic while doing so. So far I have seen nothing but good things from this and have even landed business. This strategy has definitely helped my Internet Marketing SEO endeavors. Check out my site http://www.LeviSolutions.com and my MySpace: http://www.myspace.com/FortCollinsWebDesign


About The Author
Todd Levi owns LeviSolutions.com - Fort Collins Web Design & Internet Marketing SEO company.

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Ezine Marketing, Another Low Budget Means Of Advertising

by: Dr. Roberto A. Bonomi


As its name implies, an ezine is an electronic magazine, or electronic newsletter, that is published and distributed through Internet, talking to your customers about your business.

EZINE MARKETING

Ezine marketing is other of the low budget and very good means of advertising your products or services that you can use to promote your easy home business on Internet.

The ezines sometimes named "news letters" are very popular among small business entrepreneurs, because ezine marketinng works, and that's why many times when you decide to publish your ad, you can find that there's a waiting list.

Just take a look at your favorite ezine... Are there any ads on it?

I'm sure you found many, and the reason for that is very simple: people put ads on the ezines, because ezine marketing get results.

Most ezines do not reach more than a couple of thousand of subscribers, so what's the secret of the ezine marketing? The secret is that when you put an ad on an ezine, you can reach your target audience, if the ezine has 3000 subscribers, you know in advance that 3000 targeted "might be customers" are going to see it. And this is the reason why the ezines and newsletters are one of the most effective ways to promote your easy home business.

Other very popular way of advertising on Internet are the banners, but compared with the high costs of web site banner advertising, ezine markering's costs are a bargain.

YOU CAN HAVE YOUR OWN EZINE

Is there a better option, than ezine marketing?

Yes, there is and it's to publish your own ezine.

I know that if you have never published an ezine, this can seem to be much difficult than it really is, but you will soon find that it's easy, and you can publish it weekly, biweekly and even monthly.

Your advantage?

* No printing costs
* No postage costs
* You can offer free subscriptions to engross your subscriptors list
* A regular contact with your customers/prospects, establishes both your reputation and your marketing expertise

WHY SHOULD YOU HAVE AN EZINE?

If you are the ezine's owner you can obtain many advantages from it, like:

* You can be constantly in touch with your customers
* You don't need to pay for the ads you put on it
* You can keep your customers and prospects abreast of any new product or service that you decide to offer to them
* You can make money offering sponsored advertising
* Nothing helps you network like your own e-mail newsletter.
* If you supply an ezine with specialized information, you will be able to turn prospects into customers and will increase your Internet exposure through that platform.
* A regular provision of specialized information creates credibility among your subscribers and since you create a special relation with them, you will get a higher response rate from offers to your subscribers, than you would from offers to non-subscribers.

HOW CAN YOU MANAGE YOUR EZINE?

You can always manage and deliver your newsletter or ezine using some of the good e-mail programs like:

* Eudora: eudora dot com
* Pegasus: pmail dot com
* Infacta (ex Aureate Group Mail): infacta dot com

If you choose to start this way, you will have to send your ezine with the BCC (blind carbon copy) option, because this way you will be sure that every body receives his own copy without looking at the e-mail addresses of other people that receive the same ezine. Nobody wants to see that thousands of unknown people can know their e-mail address.

But if you really want to work in a professional way, the best program I can advice you to use is Postmaster.

Postmaster is a database management and automated follow up software which sells through a network of nearly 1000 Associate Affiliate Program Resellers. They pay you $60 for each referral sale that downloads from your FREE affiliate program's web site, and $20 on all orders, your resellers, you sign up, refer. Along with any other program, you're involved in, including USA America Hosting; your referrals will be placed in your group, earning you commissions. (See the link below to try it for free)


HOW TO PROMOTE YOUR EZINE

You can mail your ezine yourself or use one of the excellent software that I have mentioned previously, but the first thing you need to do is to build your subscribers list, and one way you can do it is announcing your newsletter, and you can do it at:

* New List: new-list dot com/
* Newjour: gort dot ucsd dot edu/newjour/
* Bestezines: bestezines dot com/

You can find more places searching for "announcement lists" at your favorite browser.

Another important way of promoting your ezine is including your ezine in the Directory of Ezines


WHO WILL HOST YOUR EZINE?

That depends on your choice; if you decided to use programs like Postmaster or Bamboobiz online then you have to host your list on your PC. The advantage of this option is the easiness you will have to make any changes you wish to your database.

But if you rather give this task to someone else there are many options for you:

FREE HOSTING SERVICES

That will host your mailing list, and handle all the subscribe and unsubscribe requests for free and in exchange for their services, they will put a small 3-line ad, at the end or the top of every message that you mail out.

You will find this kind of service at:

* coollist dot com
* topica dot com/create/index2.html
* oaknetpublishing dot com
* groups dot yahoo dot com/
* bravenet dot com

PAID SERVICES

Paid services will give you many additional features for a price range that goes approx. $25 per month for small ezines and can end up in the thousands for very large lists. (Many offer free trial), and the best ones I found are:

* constantcontact dot com
* topica dot com/
* listserve dot com
* bcentral dot com

THE EZINE MARKETING MACHINE

Ezine marketing can be a very interesting means of promotion for your business, even if you don't write your own ezine.

Because if you learn how to use ezine marketing for your advantage, you can generate great traffic to your web-site, promoting your business with almost zero cost and get 10 times better results than placing ads in ezines.

There's a very simple technique to do so and consists in sending free articles to the ezines (almost every ezine owner wants to have new fresh and free articles written for him)

If you like this idea, there's a great book you can read about named "The ezine marketing machine" (link at the end of the article)

ADS SWAPPING

Another great way of growing your ezine is swapping ads with other publishers. This kind of advertising is free and your ad goes to a targeted audience: people who like to read ezines and are interested in the kind of topics you write in you own ezine, and this increases the chances of your ad being noticed.

And to finish this web page I'd like to tell you about a brand new, original, and totally FREE service that I use to grow my E-zine subscriber list.

It's a new system for E-zine owners to share their ad space with other E-zine publishers... and it works great!

With EzineADVenture you can get your own ad in front of an extra thousand, five thousands, twenty thousand, or even one hundred thousand or more E-zine readers literally overnight. And this PERMANENTLY!

You and I both know the importance of growing our database lists and subscriber's base. Well, now you can double, triple, or even quadruple, your subscriber base- and this for FREE! There's no catch. I'm doing this myself, and my subscriber list is automatically growing faster, I'm reaching more people every day, and it doesn't cost me one single penny... ... and it won't cost YOU a penny either.

Good luck, and once you have signed up to this excellent service, you may expect a special message from me...

READ A GOOD EZINE

There are many good ezines and newsletters on the net, and at this point I can't avoid mentioning to you that you can join for free to my Easy Home Business Newsletter

Written by Dr. Roberto A. Bonomi


About The Author
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com.

You can click here to try Postmaster free for 30 days: http://newsletter.easy-home-business.com/hts/postmaster30.html.

If you like this idea, there's a great book you can read about named "The ezine marketing machine" (link at the end of the article), and you can find it here: http://newsletter.easy-home-business.com/hts/ezinemarketingmachine.html.

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3 New Web 2.0 Ways To Increase Traffic To Your Website

by: Mohamad Latiff Bin Rahim


It's official. The Web 2.0 is here. If you have no idea at all that it is already here or what it is in the first place, then you must have been living in the cave for the past 5 years.

Face it. If you're still using some of the outdated Web 1.0 methods to increase traffic to your website, you may still get some results out of your marketing efforts but you will eventually lose out to the newer guys who go Web 2.0.

Now let me share with you 3 tips on how to increase traffic to your website, the Web 2.0 way.

1. Think viral. The concept of viral marketing will never die out. The Viral meme is what defined and made Life in the first place. For as long as there is Life, the concept of the Virus (biological, marketing, electronic, etc) will still continue to haunt us - for good or ill.

There are 2 basic elements that determine the success of your marketing virus:-

I) The strength of your viral marketing message, or in the words of Mark Joyner, its "Buzz-worthiness", that is, its merit or quality that makes people want to tell others about it because it is so good.

II) The mechanism by which the virus must spread. Is it easy to spread the message? Must your referrers go through an elaborate and troublesome process to spread the message? Or need they only do what they've always been easily doing in order to spread your viral message?

From the above 2 elements, you already have an action plan formulated for you that can be condensed into one sentence:- create a message that promotes your website, be it in the form of a video, audio, multimedia, text, blog or a whacky buzzword, that is truly "buzz-worthy" and at the same time easy to spread via existing networks.

2. Attack the Social Networks. Either exploit the existing social networks such as MySpace, Friendster, Squidoo, etc, or create one of your own that is built around your niche.

There are many Friendster or MySpace clones out there available for download (for a fee of course) which you can use, tweak or get a programming expert friend of yours to develop a Social Network of your own that is built around the niche that you're involved with.

A good way to market through Social Networks is by having an interesting profile that offers consistently updated information about yourself and your business or your website. Duplicate your blog in your MySpace or Friendster blog as any updates to your profile or blog will be reflected to the friends in your network.

Browse the Social Networks for friends who share the same interests and passions as you and add them as friends. Send private messages to them and work something out. Say you're starting a private group of like-minded people who are passionate about whatever it is your niche is about. Mention incentives such as money, exclusivity, fame, etc.

Place a limit to the number of people who can join this private club of yours and be sure to include only those people who have lots of friends in their network, perhaps ranging in the hundreds.

3. Blogging, of course, is one of those defining elements of Web 2.0.

There are different approaches to exploiting the Blogging phenomenon to market your website. One is to have a blog of your own. The other is to somehow enable others to have blogs hosted by you. But if you go the second route, you'll face tough competition from Blogger, WordPress, TypePad, etc.

The trick is to create a service or software which has something the others do not have. Or you can create a service, software, tool or tip page that complements your so-called competition by giving something of benefit to users of such blogging services.

One way is to offer RSS feeds tools that enable other bloggers to syndicate their content to other websites or deliver their feeds to their readers' desktops or emails.

Another way is to give other bloggers the opportunity to include "Bookmark" links on their blogs. Websites such as http://Del.Icio.Us or Digg offers users the ability to share their favourite websites with other people.

You can exploit this phenomenon by creating an account with the various social bookmarking sites and sharing links to your websites or you can create cool-looking "Bookmark This" icons for other bloggers and get them to link to your website in return.

If you write a blog of your own, you can market your blog by visiting other people's blogs and leaving useful and beneficial comments on them. Most of the time their comments forms enable you to include a link back to you in their comments page.

Browse the blogs around your niche and most of the time they have a link saying "Links to this Post". This enables you to link to their posts in your blog if you happen to like their blog posts. Give and take. Blog about another person's blog and a link to your website may appear in that person's blog in return. This process is automatic.

There you have it - 3 new Web 2.0 ways to increase traffic to your website. In truth, there are literally hundreds of other ways to improve your website marketing the Web 2.0 way that are not covered here in this article. Now it is up to you to apply what you have learned here and come up with something that is even better.


About The Author
Mohamad Latiff is the Creator of the http://www.TrafficTimeBomb.com, a revolutionary software that will exponentially increase traffic to your website by the power of viral marketing.

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There Is Not Quick Fixes To Increase Web Site Traffic

by: Ali Papila


Many web site owners would love to get lots of visitors to their site. However, competitor sites and lack of finances are major limitations to get desirable number of visitors.

Although there are few solutions available to increase web site visitors without spending money, many site owners prefer to choose some quick fixes to solve their problems. Probably one of the most popular quick fixes out of all is auto traffic sites (also known as manual exchange, pay-to-click, paid-to-surf, click exchange). These sites are known to increase web traffic in just few minutes. However, it is all artificial traffic and visitors are not really interested about your content or your site. They only visit your site for few seconds to gain credit, which can be used to send visitors to their sites with same method. With auto traffic all you get is visitors with no intention of using your services or web site content.

Increasing web site traffic is time-consuming effort. With the right content, you will get right visitors that are actually interested with your services. Therefore optimisation techniques play important role to accomplish this. Well-tuned web sites will eventually get targeted visitors from search engines.

So, you should always keep in mind, if you have patience, good content, and well-tuned web site, visitors, who appreciate your content, will visit your site.


About The Author
Ali Papila has a weblog that provides useful information on SEO and web site traffic. You can read his weblog at http://getfreewebtraffictoyoursite.blogspot.com/.

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Create many blogs to boost site ranking

What's one of the best ways to generate more traffic to your site? Get more links coming in. What if you could add hundreds of links to your site in a very short period of time?

You can create hundreds or thousands of blogs that point to your site.
Look here for instructions on how to do this.

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Blogging for the Affiliate Marketer

by: Libby Campbell

The concept of blogging appeared in the 1990's as a social network providing a means of two way communication. Today it is one of the most explosive and easiest ways to make money in affiliate marketing. Blogs, as an advertising media, continue to be considered as a non-mainstream online advertising media and that is to your advantage as an affiliate marketer.

Why? If you are just jumping aboard the world of blogging and affiliate marketing you are at the merging point of an evergreen advertising media and can capitalize on the earning potential.

The blogging environment allows you to have tremendous traffic potential with little effort, expose your product to thousands of viewers and have an open dialog with them.

Having an open dialog with potential buyers allows the blogger to increase the comfort level by addressing questions up front. Of course that means increased conversion rates and customer relations.

One of the important aspects of blogging is that it gives off the impression that you, as the blogger, are a real person. The mechanics of the web and the fear of being scammed are often lessened to a greater degree.

The personal communication provides a means to take away the stigma of an impersonal approach that a traditional website could project. An added value of having a blog presence and focusing on affiliate marketing – you can capture live testimonies much more easily. The visitors to your blog cannot only communicate with you but among themselves if you have your blog setup to allow that feature.

Making use of blogs as an Internet marketing tool is easier than you think. It is by far one of the easiest ways to create a web presence for yourself, your business or for your family for that matter.

Blogging does not require any special skills or software. It can be done by a no frills method. You do need a computer, an Internet connection and the passion for taking action to create your blog entries.

Your blog entries, also known as posts (content) should be focused on sharing and expressing your ideas around a specific product offer or niche.

Another benefit of utilizing a blog in affiliate marketing is that you can easily build creditability for yourself as a marketer without the financial overhead of a traditional business or website costs.

You’ll quickly be identified as an expert in the niche you settle into and market. The consequence of course is that you build a readership following which drives a consistent traffic flow to your blog.

By using subscription and asking for your readerships’ e-mail addresses, you can build a list that allows you to have a warm target market for other similar affiliate products that you may consider presenting.

Of course, subscription carries a responsibility of protecting the readers’ e-mail addresses. Remember to always be respectful of the readers’ personal information. You want to earn their trust and respect.

Using a blog in affiliate marketing also allows you to have a deeper understanding of their needs and desires. You can open a simple two way dialog that will provide you with a wealth of information to determine if your product meets their needs, wants and if the price range is appropriate to their expectations.

By using RSS you have the ability to further enhance the readers’ interest and their attention. Adding RSS feeds of various supporting information of interest to the niche you are marketing will increase the readers’ frequency of return.

Weather you are just getting starting in affiliate marketing or are a seasoned pro, adding a blog or blogs to your marketing effort will increase your effectiveness and your bottom line sales.


About The Author
Libby Campbell
Internet Business Analyst with over 20 years of computer experience in business consulting, project management, internet e-commerce, software design, six sigma process improvement, solution design and implementation.

http://www.blogging4wealth.com
http://www.bloggingbundle.com

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Web Site Promotion For Newbies

by: Michael Best

If you are new to the internet world you are not alone. There are a lot of people who are not too familiar with the internet, but want to join in on the profits that are available. If this sounds like you one of the most important things that you will need to learn is how to promote your web site.

When it comes to promoting your web site there are many options available to you. The good thing is that a lot of them are free of cost, or will only set you back a few dollars. But at the same time there are also a lot of ways that you can promote your web site that will cost you quite a bit of money. But either way, if you learn what you are doing you will be able to get the word out about your web site.

As far as free web site promotion is concerned, one of the best things that you can do is join in on the discussions that are taking place at some of the online forums. For instance, if your new web site is targeted towards the clothing industry, you will want to find forums that discuss this topic. When talking with others you can run ideas past them, and also market your new web site to them. Make sure that you add your web site to your forum signature. This way, every time you make a post anybody that reads it will be able to click on your link. Believe it or not this will drive plenty of traffic to your site.

Another low cost way to promote your web site is to submit articles to article directories. This can be done in a matter of minutes. All you have to do is write an article that coincides with your web site, and then submit it to directories. In addition, you will be able to add an author’s resource box after the article. This again will allow readers to click on your link and head straight for your site. Over time different article directories will pick up on your articles. In turn, your links will begin to show up all over the internet, which of course means more traffic directed to your web site.

Overall, web site promotion is something that you will want to learn about early on. But do not let this scare you away. There are many ways that you can promote your new web site to the internet world. With a bit of research, patience, and determination, you will be successfully promoting your web site.

Here's an idea.

I've been using a free Internet Marketing Success Guide which has increased my website traffic by 300%. This guide will teach you the correct way to promote your web site and see success with internet marketing from the very start. And with successful promotion comes traffic and profits! And isn’t this what everybody wants?

Get your Free copy of the Internet Marketing Success Guide below!


About The Author
Michael Best has been successful in the internet marketing industry for over 5 years. You may view his biography http://www.2mostop.ws. http://michael.best2.googlepages.com/home.

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Is Buying Traffic A Smart Move?

by: Arlan Medicine

There are so many success stories you hear about businesse being successful on the internet. However, the troubling thing is that, there is maybe a few or even a hundred stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful succeeded.

Is this because they were lucky? I dont think so... You see it takes good business sense, a lot of help and a team effort. Most importantly, its the eagerness to be successful, ability to learn, adapt and be willing to invest a little hard work as well as some money.

The Basics

Just like Neo, TRAFFIC is “The One”. Without TRAFFIC, all your efforts would be fruitless ( No Traffic = No Sales ). Every business thrives on customers, without customers you wouldn’t have anybody to sell your products or services to. In the internet world, TRAFFIC is your walk in customer. The more TRAFFIC you have to your website means the more people YOU will be able to sell your products or services to.

But like any business, not every customer that visits your website will buy, however the greater number of customers that do visit your web site to browse your merchandise or services, increases the number of customers that will eventually buy your products or services. This is a fact.

So, how do you get TRAFFIC large enough to make a small percentage of eventual buyers and make a good profit? Alot of huge companies generate TRAFFIC in the tens of thousands per day and a measly ten to fifteen percent will actually buy, but that tiny percentage is enough to sustain them with profits daily.

Many of the success stories get their TRAFFIC from buying it from others. Yes that’s right! At some point, you will have to spend money to make money. The more people that know about your site; means that more people will of course visit your site, and that’s a give.

Even though there are so many ways to advertise for free, this will not generate the same high quality visitors as those methods that are getting paid TRAFFIC.

Did you know that we can send you up to 3,000,000 visitors to your website -- starting immediately?

Would you like to have thousands or millions of potential customers looking at your website, ready to buy your product or service? If so, then read on ... Do you know why almost every online business fails?

Its simple really. They dont have anyone visiting their websites. The web has become so large that unless you spend money on advertising nobody is going to find you. If people cant find you, they cant order anything from you.

Make us your marketing partner and YOU'LL have access to LOW- COST traffic prices! Everyone needs High Volume campaigns to help search engine rankings and to gain brand recognition for your website. What we do is literally lead potential customers to your door!

Let us know how many visitors you need and how you want them targeted, and we will deliver them to you. Our services are GUARANTEED - we even provide you with stats to monitor your campaigns.

We'll provide you with Fully Targeted Expired Domain Traffic by Country and Category.
Our expired domain traffic gives you premium targeting options:

• US, UK, or Worldwide English speaking visitors (based on default browser settings).
• Targeted to over 180 Website Categories, plus Casino or Adult categories.
• All Expired Domain Targeted Traffic is Full 100% Campaign Unique!
• Most are delivered in 30 days, but due to popular demand, guarantee is 60 days.

We also have Targeted and Non-Targeted bulk mainstream traffic and we offer you the lowest prices you will ever find. This fast worldwide network can deliver hundreds of thousands of visits to a website in less than 30 days, and we guarantee 60 days for most campaigns. We have your website campaign up and showing within 24-72 hours from receipt of payment. (normally less than 2 hours).

This may not sound like such a good idea, but the payoffs tell a whole different story. When you buy TRAFFIC, your guaranteed a consistent flow of TRAFFIC to your website. You will never go without an empty day of sales.

The money you spend buying TRAFFIC will not be in vain. You'll get a huge boost in your TRAFFIC alexa and search engine rankings which will boost your sales figures greatly. Buying your traffic is a smart move and you'll reap the rewards it has to offer.

To Your Greater Success!


About The Author
Arlan Medicine, CEO
http://www.trafficdoctor.net

The "TrafficDoctor.net" is an Internet Marketing Company that has been serving the needs of internet marketers and webmasters worldwide.

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Think About The Importance Of Having One Way Links Point To Your Site?

by: David Fishman

Promoting links as a practice to get your websites position on the search engines is positive thing. The question that many people ask, how much and how many links should I get so this can happen? Is there a cap on the number of links you should get? Link marketing is the use of links to build up traffic to the webpage. This will multiply your position on the search engines. These things go hand in hand. If you want to increase your position on the search engines, you will need to do link marketing because this goes hand in hand.

Quantity or quality?

There is no good set number for links. It's not having ten or twenty or even having a 100. What we are talking about is having the right type of links coming to your website. For instance, consider and understand both reciprocal links and the best type one way links. One way links achieve traffic to your site without letting the visitors click away with additional links on the webpage. Reciprocal links, when grouped correctly and used in the correct way can help as well.

Beyond this, you will want to attempt to get good favorable links. The links should be in the same category or theme that compliments your website. This mean you will need to find webmasters that offer similar content, but not the same content as your site.

If you are thinking about how many links you should get pointing to your internet site, the best denomination to go with is as much as you possibly can do. Be sure that the links are of great, well researched links, try not choose links that are not in the same theme. If you can make sure you get one way links, if you cannot go with the reciprocal link exchange. Use them correctly and you business will take off beyond your wildest dreams. If you use links incorrectly or do not get links your business will suffer.


About The Author
David Fishman is the owner of http://linknetics.com. The link marketing software that promotes one way links.

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Insight to SEO Jargon

by: Halstatt Pires

If you have an online business, sooner or later you will start looking into search engine optimization. Better known as “SEO”, the field is full of jargon. Here is a little clarity on some of the terms used.


Insight to SEO Jargon

As you probably know, the internet has evolved a language all its own. Email and text messages come with all kinds of abbreviations from ROTFL [rolling on the floor laughing] to btw [by the way] and some others that I can’t include here due to their colorful nature. Search engine optimization is no different and here are a few of the more common abbreviations with explanations.

1. SERPs – This abbreviation stands for search engine result pages. It is typically used to in relation to rankings on a particular search engine, to wit, “the SERPS on Google just changed for the keyword phrase…”

2. Black Hat – This term refers to strategies used to obtain traffic through optimization. Although the exact definition is highly contested, it essentially means using tricks or tactics that violate search engine standards to obtain a desired result. For instance, cloaking is considered a black hat tactic.

3. Cloaking - Cloaking is a strategy whereby a search engine spider is told one thing is on a site page while visitors see something else.

4. White Hat – White hat is simply the opposite of black hat optimization, to wit, standards are followed.

5. KD – Stands for keyword density and refers to the number of times the keyword phrase you are optimizing for appears on the site page in question.

6. Spiders/Bots – refers to the programs that search engines use to crawl the web and index sites. There is Googlebot, YahooSlurp and MSNbot to mention only a few.

7. Metas – The term refers to the meta tags that are on a site. Meta tags simply tell a search engine spider or bot what is on the page in question. There are three meta tags – meta title, meta keywords and meta description – that are most commonly used. Previously were critical to search engine optimization efforts, but much less so today.

8. Anchor Text – This refers to the visible text in a hyperlink. When trading links or publishing articles, one typically wants to use anchor text that matches the keyword phrase on the page being linked to.

9. Google Dance – Google used to do updates every few months where all the rankings would change across all keywords. This was called a “dance” for some reason. It was either a very good or bad day for your optimization efforts. Google does still dance occasionally, but has moved more to a daily or weekly change in its rankings.

10. IBL – This refers to links pointing to your site. The goal is to get other trusted sites that are authorities for certain subjects similar to your own to link to you.

Obviously, there are many other terms and abbreviations that are used in SEO. This list, however, should at least give you an idea of who is saying what.

About The Author
Halstatt Pires is with http://www.marketingtitan.com - providing internet marketing services.

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Using Links Increase Targeted Traffic To Your WebSite

by: Juan Richardson

Link popularity is a factor that many search engines use when ranking web pages within their indexes. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly

popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.

Links are a great free way to increase traffic flow to your site. Some sites get as much as 200,000 visitors a month from links. Remember, this is Free traffic. There are more benefits, as we will discuss later. First though, how do you get a link to your site?

Look for other sites that might link to yours. Ideally, the businesses that run these sites will be related to yours but will not be direct competitors. For example, if you had a site that sold supplies for swimming pools, it could be useful to your visitors if your site had a link to a swimming pool installer, and useful to his visitors to have a link back to your site. Since your offerings complement each other, neither of you are likely to lose business by exchanging links. When you have found a good number of sites, add a link to each of them from a "links" page on your own site. It is important to do this before contacting the site owners, as they are much more likely to reciprocate if they see that you have already taken the trouble to link to them.

How do you find sites to swap links with?

Going to http://www.linkpopularity.com and typing in a well-known competitor’s website is one of the best ways. Check who is linking back to him. Then contact the same sites for links to you. This saves a lot of time surfing the web for appropriate websites to link to your business. For example if you sell Herbalife products. Put http://www.herbalife.com in linkpopularity. This will give all the websites linking to Herbalife. Now contact each one of those websites for a link to your website. SIMPLE!

About The Author
Juan Richardson writes articles on how to Increase Targeted Traffic To Your Website at http://1stMarketingTraffic.com using Gift Certificates Health Articles.

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Discover The Secret To Free Traffic -- Keyword Optimization

by: Deanna Mascle

What is the secret to free traffic? Telling the search engines and your future visitors what they want to hear!

It sounds like a Catch-22. After all, if you have no traffic then how can you deliver your message to the search engines and potential customers? There is actually a pretty simple answer to that complex problem. Keywords are the secret to free traffic.

One of my sites has been around for years. I used to publish an ezine of the same name but that ezine was folded into another publication two years ago. All that site consists of is a blog with pages of trivia content. It is not a huge site and it is not updated very often. I do very little to promote it. And yet every day it brings in over 200 visitors who contribute to my income by subscribing to the new trivia publication and supporting my advertising partners. This traffic is free because it is generated by search engines. This site generates free money for me every day and the only marketing technique I use is keyword optimization.

If you properly choose keywords that your target audience regularly searches for and optimize your web site for those keywords then you will see an increase in traffic. A simple one hour investment of your time could reap dramatic results.

Many internet marketers spend time generating a list of keywords they want to target but they do not do the basic research to make sure people are actually using those keywords. It is useless to optimize your site for a set of keywords that generate no traffic. There are a number of keyword suggestion tools around but the best not only give you a list of keywords but also tell you how many people are searching for those words or terms. My favorite keyword suggestion tool can be found at http://establishyourepresence.com/?page_id=3. Simply type in the basic word or term that you would like to target then hit the enter key.

You will receive results for both Wordtracker and Overture. I always study the Overture list but tend to base my own keyword choices on the Wordtracker results. Overture gives you the total number of times a search query has been entered into a search engines within the Overture network (including Yahoo, AltaVista and MSN) and can generate some duplicates. On the other hand Wordtracker gets its figure from entries made on meta search engines (such as Metacrawler and Dogpile) that query all the major engines simultaneously and sorts out the duplications.

Depending on the results you receive you may need to experiment with different words and combinations until you arrive at an audience size that will meet your needs. Do not simply jump at the top term as that may well be a highly competitive market. Sometimes you can achieve better results for your site by aiming a bit lower down the list--especially if there are good results for a longer keyword phrase. It is often difficult to get within the top search engine results for competitive one or two word keyword terms but you can place well with a longer phrase that is not as highly targeted by competitors.

Once you have your keyword phrase selected you must optimize your site. Make sure the phrase is reflected in your title bar, alt tags (with your logo, for example), top headline for the page, and once within the text of your page. Do not go crazy and stuff the keyword in every nook and cranny of your site. Keyword stuffing can often have negative effects on search engine results and may even get your site banned by some search engines. Simply making sure the keyword is included in these key positions will be sufficient for basic keyword optimization.

Selecting the right keywords and including those keywords in key positions within your web site will have a dramatic result on your traffic.

About The Author

Deanna Mascle publishes Establish Your Epresence which offers internet marketing strategy. Find her recommended Keyword Suggestion Tool at http://establishyourepresence.com/?page_id=3.

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Six Common Mistakes In Website Design That Kill Your Online Business

by: Mike Spence

Some websites fare well. Others falter - and miserably at that. What’s the difference? What do the successful websites do right and what do the failed websites do wrong?

The answer - or answers even - isn’t difficult to fathom. There are quite a number of common mistakes that seal the fate on internet marketers and their dreams. Here are 6 of them, which hopefully, you’d try to avoid at all cost:

1. A slow loading website. There is nothing more irritating than a website that tales forever to load. Granted that most internet users these days have high speed connections, a great percentage are still hooked up to the World Wide Web via slower 56K access. This percentage should not be taken for granted. In building your website, try to stay away from the humongous graphic files. No, you don’t need a high number of pixels. No, you don’t need fancy movies or flash animation. No, you don’t need catchy music. You need a website that will deliver the information it promises at an instantaneous rate, and for this reason, you have to choose functionality over design.

2. A navigation system that is very difficult to understand. If your menu bar is too complicated, you’ll just end up driving away a lot of your visitors. You don’t want your visitors to get stuck in just one page. You need to make it easy for them to explore your website. Your pages must be interlinked in a logical way, and this connection should be easily navigable through an intuitive interface that even a 7 year old will be able to understand. Again, this is a matter of functionality over design. Place your navigation links either at the top of the page right below the header, or at either side of the page in a separate column. This is where your visitors’ eyes will wander once they want to discover the other pages in your website.

3. Low quality content. Content is king on the internet. People log online to find information they need, and information is conveyed through your content. If your content is poorly written, who will have the patience to read the same? If your content is not unique, why will people choose your website over others? Indeed, there are two requisites for good quality content: excellent presentation and originality. Minus either of this, your entire website will be in jeopardy.

4. Poor choice of keywords to focus on. Keywords drive traffic to your website. Keywords are the terms that people search for when they’re looking for information. If you targeted the right keywords, quality visitors will come aplenty. If you targeted the wrong keywords, visitors will be scarce. So make sure you discover the right keywords even before you start building your website.

5. Cookie cutter websites. Again, this is a matter of originality - or the lack of it. Why would people choose your website over thousands of others sharing the same layout and boasting of the same content? What makes your website special? If these questions cannot be answered positively, then your online business is doomed. Worse, search engines penalize duplicate content, and your website will have a lower position in the search engine results.

6. A website that lacks focus. Focus is key in designing a website. It will be difficult for a website to focus on several, unrelated topics. Why would visitors who are interested with dogs be interested with astronomy? There’s no connection between the two subjects, and if your website caters to these topics, among others, then prepare for some rough sailings ahead.

These are the things you should try to avoid. Your online business depends on how well your website fares. So take some time to think about how you can properly build your website,

About The Author

Mike Spence has been involved in Website design and marketing for years and currently runs variety of business online and offline. Readers can visit He's http://LiveDeal.com Classified Website

Mike is in a variety of business such as international trade, publishing, media, and maunufacturing selling different types of products and offering advice to customers. For more infomation about this topic visit: http://mystore.livedeal.com/miketrader 

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Search Engine Optimization!

by: Ankit Talwar

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant. Other SEOs reject the black and white hat dichotomy as over-simplification.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site.

For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.

Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.

Ankit Talwar - Web Designer
About The Author
Ankit Talwar is the owner of http://www.Dead-Yahoo.com. He is a Web Designer 

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Internet Marketing for Directories

by: James McDonald

Directory submissions, whether free or not, are essential for traffic, links and search engine rankings. Listings in DMOZ, especially, are particularly relevant to Google's search results since DMOZ is where Google gets most, if not all, of its information. Unfortunately, it may take up to two years to get your listing posting into DMOZ.

The Yahoo directory costs $299 and does not guarantee that your listing will even make it into their directory. For that kind of money, you might as well use it for Google Adwords and let Yahoo pick up your website with it's crawling robot.

The structure of the directory categories, and the category of your website listing, will determine where your site gets listed. The =main problems with web directories are where your listing will be placed, how long it takes to get listed, how much traffic will be delivered and how much link popularity gets passed on to your site.

It has been suggested that one solution would be to buy links from the various 'link farms' found on the internet today. While this is certainly quicker, and probably cheaper, than getting listed in the major directories, doing this could relegate your website to the search engine basement. All of your links...let me repeat that...ALL OF YOUR LINKS must be relevant to the theme of your particular website.

If you sell widgets, you want to link to websites that deal with widgets in some fashion whether it be selling, repairing, parts, service, or related products. You do not want to link to vacation sites, beauty sites, sex sites, etc. Google, especially, will discount these links as non-relevant thus lowering your website rating or banning it altogether. If your website is not in Google, you are not going to make it on the internet, it's as simple as that.

Important points to remember:

1. DMOZ is the most important directory on the internet today and also one of the slowest in placing new listings.

2. There are hundreds of directories on the internet which are completely free to submit your website. Simply do a search for 'free directories'. If they shwo up on the search engine results, they are probably stable and worth submitting to.

3. NO LINK FARMS! Do not take the chance of your website never being seen. Remember, stay focused, keep your links relevant, and you will see your website rise quickly in the search engine rankings. Just keep building those relevant links!

About The Author
James McDonald
Eight Years of Online Marketing and Promotion Experience - CEO of Dreamry, Inc. since its inception in 2002 - Published author
View their website at: http://www.TheOnlinePromoters.com 

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Website Marketing: A First Glance

by: Stephan Goutoulli

I recently started working as a consultant for MarketFinders, a Ventura County/ Santa Barbara marketing company in Southern California. Lynn Sarkany, founder and principal, communicated her interest in knowing more about web marketing as the interest in this "arcane art" is exponentially growing.

I said "arcane art" because, unlike conventional marketing, the approach can be quite different and unpredictable. In this article, I will review a few things that should or shouldn't be done in order to improve your site's prominence.

Let's assume that you do not have a website. Your first task is to hire a professional designer. Why do you ask? You could use one of those great designing programs, right? Well, you may have heard this before and it's not a myth: most of these programs generate unnecessary code that does not need to be there and may very well hurt your website. Search engines do prefer up-to-date clean code and a professional web designer is one of the most qualified people to do this. With a strong structure, your site will also be liked by spiders and bots (these are the programs gathering info for search engines) thus making it easier for it to be ranked at its value (given the algorithm used by the specific spider/bot). The higher the value and relevancy, the more likely others will view your site.

If you already have a website, several factors come into play, including age of site, website design, content dynamics, and any type of web marketing. A website professional should analyze your site, including its age, history, structure, and previous marketing attempts. From that point on, he/she should be in a position to tell you if your site needs structural work and how you should proceed to optimize your site.

Next, make sure search engines know who you are and where you are. In other words, make sure your contact information is complete with street address, phone number(s), fax (optional), and email address(es). Telling visitors who you are increases your site legitimacy and search engines, starting with Google, are starting to pay attention to that. The “where” is also important since some search engines, and most directories, offer local searches and listings

About The Author

Stephan Goutoulli is the owner of WebStudio, NY, and has been working as a designer, programmer, and webmaster for over 4 years.
View their website at: http://www.hamptonswebsitedesign.com 

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The Perfect Internet Marketing Plan Can Work Wonders For Your Business

 
by: Steve Waganer

Marketing on the Internet is the in thing these days. Everyone who wants to be successful in their business has an online presence as people are becoming more open to the idea of having a web presence to be successful. If you are serious about your business and want to be successful you will have to be careful and meticulous about the internet marketing plan that you choose for your business. There is simply no use for a marketing plan if the plan will not work for your business or if the plan is not at all feasible for your business. So think carefully before you settle down to implement any internet marketing plan for your business.

When deciding on an Internet marketing plan it will be beneficial for your business if you start form the very beginning. Be very clear about what you are expecting from your business and what your target audience is. Being successful in any business is all about being able to reach out to your target audience. Imagine a situation where you have the best internet marketing plan, but due to faulty marketing plan you are not bale to reach out or penetrate to the your target audience. This is the perfect recipe for disaster.

Most people lead a very busy and hectic life and have very little time to actually sit down and map out the perfect Internet marketing plan for their business. But if you want to be really successful and earn lots of profit form your online business venture you will have to seriously find a good Internet marketing plan. If you feel that it is not possible on your part to find out and implement the internet marketing plan, you can always get help from an internet marketing firm to do the work for you.

Your effort does not end here. After you have implemented the marketing strategy you must constantly find out if your plan is working favorably for your business or not. Make and implement all the changes that you feel is necessary for making your site easily accessible to online visitors. Changes that are done for the betterment of your business prospects are sure to spell success for your online business venture.

There are several ways and methods that you can utilize for finding out if your internet marketing plan is working successfully for your business or not. One way of finding this out is to see if your sales are actually going up or not. If your plan is successful then your sales will touch the roof, what better proof can you have then this. Ask you clients and customers how they came to know about you. If you find that a particular source is working really well for you then you can put major emphasis on that area. Also you can ask them to recommend your goods and services to their family and friends. Word of mouth is a good way of doing successful business.

The crucial part of any internet marketing plan is advertisement. Make advertisements that are very forceful and easily penetrate to your target audience. Take in to consideration the likes and dislikes of your target audience and make the advertisements accordingly. Basically the idea is to make everything in such a way that it suits your business and also your target audience. Finally do not compromise on anything that will cause even a little bit of harm to your business.

About The Author

Steve Waganer has specialization in Web Marketing .He is expert in Search engine optimization, Affiliated Marketing,E-Mail marketing and internet marketing plan. To get his expert advice for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com 

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Google Pay Per Click: Making Money With AdWords

 
by: Michael Brymer

AdWords is Google's answer to helping people get their ads out and increasing their website sales with heavily targeted traffic. This article will give you a big head start over most.

This is a PPC ( Pay Per Click ) system. You only pay for advertising when an interested person sees your AdWords ad and clicks on it. The amount you pay per click is dependent on many factors.

Some of the factors that go toward deciding the price per click are:

1. The amount of competition bidding on that keyword.

2. The site value that Google may give your site.

3. The amount of clicks on your ad itself compared to the amount of exposures your ad receives (CTR),

Even though a keyword may start at a high price per click, its popularity will bring the price down. Popularity is the result of people using Google to search a term or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I've had keywords start at over one dollar and fall to about five cents a click.

Some tips to lift your your CTR and thus lower your PPC (Price Per Click) are:

1. Use the keywords that you are bidding on heavily in your ad. This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.

2. Encasing your keywords in [square brackets} or the use of "talking marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated area giving your ads more exposure but less clicks. This will force down your CTR (Click Thur Rate) and force your price per click up. Not a good thing.

3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never actually explained what or how to make them. Just that it was the thing to do.

Negative keywords: if you were looking for people searching for the keyword "pink" but don't want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.

Did you notice the minus sign (-) next to the keyword above? Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.

4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and language will increase the likely-hood of great targeted traffic clicking your ad and bringing the average price of your clicks down.

With AdWords your aim is to get highly targeted cheap traffic to your website and to make sure you are profiting from the use of AdWords. To see if you are profiting you have to answer these questions:

A. How many clicks does it take to get one sale?

B. How much do I profit from one sale?

Divide A by B to see if you are in profit using AdWords or losing money! If you are in profit great, if you are losing money your keywords, negative keywords and your ad need more fine tuning or changing. You may even have to reconsider what you are trying to sell or your sales copy. A customer follow-up auto-responder will help improve copy sales. People don't often buy the first time they see a website, but you are off to a much better start then most.

AdWords gives us the ability to give people what they are searching for and to profit from that service. Start slowly with a small daily budget and have fun.

The opposite side of the AdWords coin is AdSense. For more information see my AdSense article.

About The Author
Read More Of Michael Brymer's Heavy Hitter Secrets at http://mlmbuff.com
Download a Free PC Radio At http://www.internet-radio-download.com 

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What Is The Importance Of Press Release?

by: Steve Waganer

A press release is all about the publicity that you can do for your online business. The more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site. Publishing press releases on the web is one great way of going about the successful publicity of your site.

Well, it is not enough just to write press releases and publish them on the web, you must know the correct way of writing a press release to be noticed on the web. There are hundreds of press releases posted on the web on a daily basis and there are chances that the one you write will get lost among the lot. The press release that you write must be just perfect to make you visible on the web.

The first and foremost rule of writing a good press release is that the information that you give throughout the press release must be newsworthy. Who will even read the press release that you have written if the information is not newsworthy? Remember, your press release must not sound like an advertisement. Rather it should be newsworthy information about the product or service you are offering to customers. There is a very thin line between writing about your site and the write up not appearing as advertisement of your business.

Always remember to ask the question how you as a customer will feel while reading your write up. And if you feel that you would not like to read it, then you drastically need to change your press release. If you do not like something chances are no one else will like it either. Put special emphasis on the first paragraph of your press release. Most editors do not go beyond the first paragraph and if you are going to create a first impression then half the work is done. If some one likes to read your first paragraph then they will go through the entire thing.

Press releases have more credibility among all the other publicity methods. While reading a press release readers do not feel that they are reading some other disguised advertisement about a product. Readers and online visitors are more likely to trust credible sources like columnists, editors and reviewers about the authenticity of any write up appearing anywhere. Editors will not publish anything that is not well written.

The buck does not stop here. The next step for you is to submit your press release to the proper places. You need a proper channel to publish your press release be it online or offline. Lots of people must have access to your press release if you are serious about this and want to create an effect. Create very impressive and eye catching headlines for your press release. A catchy headline guarantees that you press release will grab attention and compel people to read it.

Take care that there are no spelling and grammatical errors in your press release. Get someone to proof read it two or three times so that there is no chance for any mistakes. Incorrect spelling and grammar usage is not acceptable. Stick to the facts while giving information to readers and do not try to use fancy language and adjectives in your writing.

About The Author

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,Affordable search engine marketing and articles and press release.To get his expert advice for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com 

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Website Submission to Directories

by: Chris Chenoweth

Online directories are locations where people go to find websites, the same way they do with search engines. However, there are considerable differences between the two. In order to be successful at increasing website traffic, it is crucial for people to understand these differences.

Whereas search engines usually accept almost any site that is submitted to them without looking at its quality, directories typically only accept sites that offer quality content. Since humans review all websites submitted to directories, low quality sites rarely get accepted.

Therefore, it makes sense to make sure that your website is ready before submitting it to any directories. Remember that directories list sites, not pages. In most circumstances, you should only submit the front page of your website to directories.

WHICH DIRECTORIES SHOULD YOU SUBMIT TO?

You should always begin your website promotion agenda by listing your website in the most popular online directories. These directories can significantly affect your search engine ranking so it is a wise move to list your website here before you submit to the search engines.

Directories can also send significant traffic to your website. Make sure you are listed in all of the major directories before you try any other promotional methods. In this way, you will have laid the groundwork for a successful marketing campaign.

Submitting your website to the directories is an easy process, requiring very little effort. However, making certain that the site will be accepted is the difficult part.

Since directories are far more selective than search engines and require much more preparation, you must become familiar with their policies before you submit your website. If you do not follow their instructions carefully, your website will be rejected.

If you are unsure about the appropriateness or quality of your website, research web page design articles to see what works and what does not. The primary goal of a webmaster should always be to have unique, high-quality content and lots of it.

OPEN DIRECTORY PROJECT: The best directory to start with is the Open Directory Project. Make sure you read their instructions carefully before you submit your website. The editors usually review sites quickly and will not reject them unless there is a good reason for doing so.

The Open Directory Project is free of charge, making it a perfect place to start. Once you are successful at listing your website on the Open Directory Project, you should move on to the number two directory.

YAHOO: Try to get your website listed in the Yahoo directory. Commercial websites are charged a fee but it is worth the price. Non-commercial websites are free. Again, make sure you read their instructions and guidelines carefully before you attempt to list your site.

LOOKSMART: The third biggest directory is Looksmart. A good listing in it can send a lot of visitors your way, but it is expensive. Looksmart does not draw as many visitors as Yahoo or the Open Directory Project. However, MSN, Altavista and Dogpile all use Looksmart's data in their search results, making it attractive to a lot of people.

SUBMISSION PROCESS:

Now you know where you should submit but how do you get started? It is quite simple. The first thing to do is to carefully read the rules and instructions on how to submit. They are usually displayed when you are beginning the submission process. Read them over a couple of times and follow them to the letter.

Most directories consist of various categories and subcategories. Each category consists of sites related to the category’s name (e.g. the Business category will only have sites relevant to business). You need to find the category (or more often, subcategory) that most closely fits the subject matter of your site.

You can accomplish this by browsing around the directory or by doing a search on the keyword or keywords that are most relevant to your website. There may be several categories that fit your website and you will have to choose the one that most closely describes it. Make sure you submit your website to the most accurate category for your site since submissions done to the wrong categories are usually thrown out.

All directories will ask for the title and description of the website you are submitting. Give careful thought to your choice. A good title can significantly boost the amount of traffic you receive. A bad title can work against you and decrease the amount of traffic you obtain from the directory.

Your title should be brief and include your most important keyword and start with a letter that is close to the beginning of the alphabet. Many directories list websites in alphabetical order and getting listed near the top can boost your traffic.

Since the title has to be the official title of the site and it must be used on your pages, you might be required to change the name of your site. The title must sound like it just happens to start with a letter near the beginning of the alphabet or it will get edited. Do not use hyperbole (best, unbelievable, etc.) or all capital letters.

As with your title, do not stuff your description with cheap filler words (greatest, cheapest, fantastic, etc.) Never use ALL CAPITAL LETTERS. Write a short (20-25 words) description that exactly describes your site and includes one or two of your best keywords. Your description should flow smoothly. If the editor thinks your description is just a list of keywords, he/she will reject it. Try to make it sound like an objective review.

After you have entered all the information, check and re-check for any possible typos or spelling errors. Be very careful typing in your URL as a typo in it would result in your site never getting reviewed. When you are ready, hit the submit button.

You will be notified by email if your website if accepted but not, as a rule, if it is rejected. Therefore, it is difficult to know whether your site has been reviewed and rejected or if it has not yet been reviewed. Give them enough time to process your submission and wait a few weeks before you resubmit your site.

About The Author
Chris Chenoweth writes articles pertaining to health and nutrition, budgeting, and online business. If you would like additional information on ways to effectively promote your website, learn how to deliver an unstoppable flood of traffic and sales with BUTTERFLY MARKETING! http://www.ezniche.com/data/article.php?l=283.

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Google - The Organic Approach

 
by: Jim White

It's really the ultimate goal for all webmasters being at the top of Google listing for their key terms specified. That's quite logical and webmasters are encouraged to exercise all the legitimate, working solutions to ensure achieving this purpose.

But sometimes, we may forget that although search bots have conquered the online web pages and we try doing our best to find the intricate ways to pave the way to the famous Top 10 placement, but we are finally in need of people and visitors to love our websites content.

In today's highly competitive online world, all webmasters are in search of the hot news regarding the SEO world as if the entire Internet has been built up for the main cause of search engines and robots crawling and indexing the web pages.

It's recommended that you exercise the known, trusted SEO tactics but one thing is important and often neglected by a large number of webmasters: The highly successful site owners are the ones regarding Google and other major search engines as if they are interacting with people and not merely machines.

If you approach getting listed on Google through a natural and organic method, thinking about all the possible, legitimate and honest methods to help boosting your online ranking, you can make sure that you are the future winner in this campaign.

So, instead of only filling up your mind with theories like link building strategies and the ways to increase your website Page Rank, try considering the ways people will observe and praise your efforts in designing and creation of your web pages.

Have you ever wondered why some famous websites names are spreading throughout the web? And the more interesting point is that when you visit such websites you wonder just how they have managed to do so, their page layout may not even be SEO friendly or that they may not have bought thousands of links.

So what's the secret success approach to a website visibility online? The answer is relevant to viewing search engines as a bridge of connection to people and not merely observing them as machines that you should abide by some SEO rules to succeed.

You will achieve success if you consider the point that ultimately you are writing content and create web pages for human beings to read and enjoy. Good Luck!

About The Author

Jim White is an online consultant and advisor with several years of experience in search engine optimization and marketing.
He is also the admin of Banner Perfect design studio http://www.bannerperfect.com.
Affordable banner design services. Animated gif banner ads in all sizes. 

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Search Engine Strategies - The Importance of Links

by: Mike Haydon

The most important aspect of Search Engine Optimization (SEO) is the links pointing to your site. Here, as with most things, quality is more important than quality. If you have a single link to your site from a high-traffic, popular site, it will be worth many times more than hundreds of links from “Free For All” (FFA) sites.

Trust me when I say this: DON'T waste your time with FFA submission. The people who market FFA submission make it sound really tempting I know. Who wouldn't want hundreds of links pointing to their site? In my early days, I went on a campaign to get as many FFA links to my site as possible. The only thing it achieved was the vast quantity of utterly useless emails I got each day. In fact, it was so bad that I had to close down that email account.

I have found out subsequently from some of the masters of SEO (like say John Reese or Brad Fallon) that it may even be likely that some of the major search engines actually penalise a site that has many FFA incoming links. What I do know is that even though I had possibly 1,000 incoming FFA links, not one of them appeared as a link in the major search engines. It seems reasonable to conclude that even if the search engine doesn't penalize you for having FFA links incoming, at least all that work to get the links is wasted. In case you were wondering, I didn't go out and manually submit to heaps of FFA pages: it was all done through submission software. Even so, it's just not worth it.

Let me say this again ... get good incoming links to your site. Without them, you will never be high on the search engine rankings. How do you know they are good? Get the Google Toolbar and enable PageRank viewer. While it is not a 100% accurate reflection of a site's search engine ranking, at least you can see whether a page has a high page rank.

Another indication of the quality of a site is where it ranks in the major search engines such as Google, Yahoo and MSN. There is a lot of software out there (most of it free) that will allow you to find out the ranking of a page for a particular keyword.

In summary, stay away from FFA and “link farms”. They will not do you any good and may actually hurt you in the long term. Build your quality links and your search engine rankings will soar in no time.

About The Author
Mike Haydon has been involved in online marketing since mid 2005 and has become proficient in affiliate marketing, adwords, virtual real estate, SEO and website building.
Permission to use this article is freely granted on the condition that you link to http://www.websiteriches.net. 

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Website Promotion Online Is A Sure Shot Success Method

 
by: Steve Waganer

How many eyeballs does your website grab in a day? Don’t know? Well it is about time for you to find this out and determine your actual levels of visibility on the web. The more visible it is, the more the public will talk about this. Your website promotion online depends on how visible you can be on the web. The web has a very wide reach and thus if your website promotion online is good you will reach out to people in all corners of the globe. So after the promotion you can have global customers buying your goods and services.

Ranking high and very high in relevant keywords in all major search engines is what the special emphasis of website promotion online is all about. Some of the major search engines on which you must get top ranking while doing website promotion online for your business site are Google, Yahoo, AOL, Lycos, MSN and Ask. There are many rules and methods that you can implement for making your site top ranked in the major search engines.

Write a page title for the different pages for your website. The page title of your site must describe clearly what a particular page is all about. This is helpful when major search engines index your webpage. Use all the appropriate and relevant keywords related to the goods and services you are offering. Do not use just the name of your company on the page title. Avoid using those keywords that you do not have on the web page as this can affect your rankings.

Link building your website with other related and relevant sites is another important factor that you can do for website promotion online for your business. Link building helps you in generating traffic to your site and tremendously boosts up your visibility everywhere on the web. Try building and exchanging the links of your site with sites that have high page ranks and are very popular on the web among online users. This means that the popularity and visibility of your site also increases tremendously. Search engine rankings are also affected by this. So, take care of this factor while you are building links for your site.

Writing articles relevant to your site and the products you are selling is one good way to increase your visibility on the web. Articles are a great source to attract traffic and customers to your site. Submit your articles to all major article sites on the web. Try to make use of only one author name for all the articles so that the name of the author becomes a well known brand in the internet. So the next time people see an article written by this author they automatically tend to believe that the article is good and thus you can get valuable customers for your goods and services.

Pay per click advertising is one good way for website promotion online for any business site. Pay per click is an advertising method that makes use of relevant and the most appropriate keywords for advertising about your goods. If you undertake pay per click successfully, your site will be displayed at the top of sponsored listings of search engines. It has been found that being listed at the top of the sponsored listings guarantees to bring customers to your online business site.

About The Author

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,website promotion online and Organic search engine optimization.To get his expert advice for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com 

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