Ezine Marketing, Another Low Budget Means Of Advertising
by: Dr. Roberto A. Bonomi
As its name implies, an ezine is an electronic magazine, or electronic newsletter, that is published and distributed through Internet, talking to your customers about your business.
EZINE MARKETING
Ezine marketing is other of the low budget and very good means of advertising your products or services that you can use to promote your easy home business on Internet.
The ezines sometimes named "news letters" are very popular among small business entrepreneurs, because ezine marketinng works, and that's why many times when you decide to publish your ad, you can find that there's a waiting list.
Just take a look at your favorite ezine... Are there any ads on it?
I'm sure you found many, and the reason for that is very simple: people put ads on the ezines, because ezine marketing get results.
Most ezines do not reach more than a couple of thousand of subscribers, so what's the secret of the ezine marketing? The secret is that when you put an ad on an ezine, you can reach your target audience, if the ezine has 3000 subscribers, you know in advance that 3000 targeted "might be customers" are going to see it. And this is the reason why the ezines and newsletters are one of the most effective ways to promote your easy home business.
Other very popular way of advertising on Internet are the banners, but compared with the high costs of web site banner advertising, ezine markering's costs are a bargain.
YOU CAN HAVE YOUR OWN EZINE
Is there a better option, than ezine marketing?
Yes, there is and it's to publish your own ezine.
I know that if you have never published an ezine, this can seem to be much difficult than it really is, but you will soon find that it's easy, and you can publish it weekly, biweekly and even monthly.
Your advantage?
* No printing costs
* No postage costs
* You can offer free subscriptions to engross your subscriptors list
* A regular contact with your customers/prospects, establishes both your reputation and your marketing expertise
WHY SHOULD YOU HAVE AN EZINE?
If you are the ezine's owner you can obtain many advantages from it, like:
* You can be constantly in touch with your customers
* You don't need to pay for the ads you put on it
* You can keep your customers and prospects abreast of any new product or service that you decide to offer to them
* You can make money offering sponsored advertising
* Nothing helps you network like your own e-mail newsletter.
* If you supply an ezine with specialized information, you will be able to turn prospects into customers and will increase your Internet exposure through that platform.
* A regular provision of specialized information creates credibility among your subscribers and since you create a special relation with them, you will get a higher response rate from offers to your subscribers, than you would from offers to non-subscribers.
HOW CAN YOU MANAGE YOUR EZINE?
You can always manage and deliver your newsletter or ezine using some of the good e-mail programs like:
* Eudora: eudora dot com
* Pegasus: pmail dot com
* Infacta (ex Aureate Group Mail): infacta dot com
If you choose to start this way, you will have to send your ezine with the BCC (blind carbon copy) option, because this way you will be sure that every body receives his own copy without looking at the e-mail addresses of other people that receive the same ezine. Nobody wants to see that thousands of unknown people can know their e-mail address.
But if you really want to work in a professional way, the best program I can advice you to use is Postmaster.
Postmaster is a database management and automated follow up software which sells through a network of nearly 1000 Associate Affiliate Program Resellers. They pay you $60 for each referral sale that downloads from your FREE affiliate program's web site, and $20 on all orders, your resellers, you sign up, refer. Along with any other program, you're involved in, including USA America Hosting; your referrals will be placed in your group, earning you commissions. (See the link below to try it for free)
HOW TO PROMOTE YOUR EZINE
You can mail your ezine yourself or use one of the excellent software that I have mentioned previously, but the first thing you need to do is to build your subscribers list, and one way you can do it is announcing your newsletter, and you can do it at:
* New List: new-list dot com/
* Newjour: gort dot ucsd dot edu/newjour/
* Bestezines: bestezines dot com/
You can find more places searching for "announcement lists" at your favorite browser.
Another important way of promoting your ezine is including your ezine in the Directory of Ezines
WHO WILL HOST YOUR EZINE?
That depends on your choice; if you decided to use programs like Postmaster or Bamboobiz online then you have to host your list on your PC. The advantage of this option is the easiness you will have to make any changes you wish to your database.
But if you rather give this task to someone else there are many options for you:
FREE HOSTING SERVICES
That will host your mailing list, and handle all the subscribe and unsubscribe requests for free and in exchange for their services, they will put a small 3-line ad, at the end or the top of every message that you mail out.
You will find this kind of service at:
* coollist dot com
* topica dot com/create/index2.html
* oaknetpublishing dot com
* groups dot yahoo dot com/
* bravenet dot com
PAID SERVICES
Paid services will give you many additional features for a price range that goes approx. $25 per month for small ezines and can end up in the thousands for very large lists. (Many offer free trial), and the best ones I found are:
* constantcontact dot com
* topica dot com/
* listserve dot com
* bcentral dot com
THE EZINE MARKETING MACHINE
Ezine marketing can be a very interesting means of promotion for your business, even if you don't write your own ezine.
Because if you learn how to use ezine marketing for your advantage, you can generate great traffic to your web-site, promoting your business with almost zero cost and get 10 times better results than placing ads in ezines.
There's a very simple technique to do so and consists in sending free articles to the ezines (almost every ezine owner wants to have new fresh and free articles written for him)
If you like this idea, there's a great book you can read about named "The ezine marketing machine" (link at the end of the article)
ADS SWAPPING
Another great way of growing your ezine is swapping ads with other publishers. This kind of advertising is free and your ad goes to a targeted audience: people who like to read ezines and are interested in the kind of topics you write in you own ezine, and this increases the chances of your ad being noticed.
And to finish this web page I'd like to tell you about a brand new, original, and totally FREE service that I use to grow my E-zine subscriber list.
It's a new system for E-zine owners to share their ad space with other E-zine publishers... and it works great!
With EzineADVenture you can get your own ad in front of an extra thousand, five thousands, twenty thousand, or even one hundred thousand or more E-zine readers literally overnight. And this PERMANENTLY!
You and I both know the importance of growing our database lists and subscriber's base. Well, now you can double, triple, or even quadruple, your subscriber base- and this for FREE! There's no catch. I'm doing this myself, and my subscriber list is automatically growing faster, I'm reaching more people every day, and it doesn't cost me one single penny... ... and it won't cost YOU a penny either.
Good luck, and once you have signed up to this excellent service, you may expect a special message from me...
READ A GOOD EZINE
There are many good ezines and newsletters on the net, and at this point I can't avoid mentioning to you that you can join for free to my Easy Home Business Newsletter
Written by Dr. Roberto A. Bonomi
About The Author
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com.
You can click here to try Postmaster free for 30 days: http://newsletter.easy-home-business.com/hts/postmaster30.html.
If you like this idea, there's a great book you can read about named "The ezine marketing machine" (link at the end of the article), and you can find it here: http://newsletter.easy-home-business.com/hts/ezinemarketingmachine.html.
